Aston Martin

Challenge

Create a 360° platform, namely, a print magazine, online edition, iPad app and social assets, to connect with Aston Martin owners and new high-end audiences.

Solution

We created Aston Martin’s most valuable communications tool, providing rich editorial assets, multi-channel. As well as the print and digital magazine, we developed an interactive magazine app (iOS & Android) to provide customers and subscribers an alternative and more immersive magazine experience. We also provided rich social assets for Instagram and LinkedIn, based on editorial content for the wider audience.

Results

Independent research showed strong impact: 95% of readers rated the magazine excellent or good, 89% felt it reflected the Aston Martin brand, and 86% said it strengthened their connection with Aston Martin. Dealers also valued it as a sales and retention tool, while increased advertising revenue helped offset production costs.

95%

of readers rated the magazine excellent or good

89%

felt it reflected the Aston Martin brand

86%

said it strengthened their connection with Aston Martin

Calleija have had the pleasure of advertising with AM Magazine for over 5 years. During this time we’ve received wonderful feedback from Aston Martin owners who saw our advertisement and subsequently became loyal Calleija clients. The magazine is a beautifully glamorous and polished platform that reflects and complements the rare qualities of the Calleija brand and the unique, bespoke jewels including our beyond rare Australian Argyle Pink Diamonds. It is always a wonderful experience to work with the professional team at ILN and we look forward to our partnership going from strength to strength for many years to come.