Lord Mayor’s Show
Ten years of producing the official programme for one of London's oldest events, on behalf of the City of London Corporation.
- Client
- City of London Corporation
- What we did
- Official programme, for the City of London Corporation
Challenge
The City of London Corporation required a trusted publishing partner to produce the annual official programme for the Lord Mayor’s Show. As one of London’s oldest and most historic events, the programme needed to engage and inform thousands of attendees from around the world, while generating commercial value through sales and advertising.
Solution
For the last 10 years, ILN has been appointed to manage the end-to-end production of the official Lord Mayor’s Show Programme. The team was responsible for creating all editorial content, ensuring the programme captured the significance and key highlights of the event. We also managed the commercial strategy, selling advertising opportunities to relevant organisations, as well as overseeing programme sales on the day.
Results
The official programme served as an essential guide for some 375,000 event attendees, from across the globe. Through a successful advertising sales strategy, ILN generated tangible commercial revenue, while delivering strong visibility for advertisers. Combined with programme sales on the day, the publication contributed to the overall success of the Lord Mayor's Show, which in turn has led to an ongoing partnership with ILN.
