Maille

We were tasked with a complete redesign of a premium heritage gastronomy brand within the Unilever product portfolio

Challenge

To increase awareness of the brand heritage, the wide product range, exciting flavours, and encourage online purchasing

We identified in the early stages that engaging and transacting with consumers through digital channels would be key

Ecommerce best practices resulted in 309% increase in website revenue and 420% year on year increase in conversion rates

We designed a fully-responsive multilingual e-commerce website that could be implemented across a range of global markets

We partnered Maille with other gourmet brands such as River Cottage and Taste of London for exciting competitions

We ran a number of social media campaigns, and worked closely with gourmet food bloggers to increase online influence