Unifrutti
Bringing regions and newly acquired businesses together under one clear global brand, as Unifrutti's outsourced marketing and communications partner.
- Client
- Unifrutti
- What we did
- Global brand and communications
Challenge
Connecting multiple regions and newly acquired businesses under one clear and consistent global brand, while strengthening visibility with customers, employees and industry stakeholders worldwide.
Solution
As Unifrutti’s outsourced global marketing and communications partner, we delivered an integrated programme covering brand strategy, corporate and employee communications, acquisition support, digital content, sustainability storytelling and international exhibitions. By refreshing the global identity and strengthening communications across markets and platforms, we helped unite the business under one clear, consistent brand. We supported the stand design at multiple exhibitions, ensuring that the core brand pillars we had created were displayed effectively, creating a space for staff to engage in 1-on-1 conversations with potential trade leads.
Results
A stronger, more consistent global identity across regions and acquired businesses, with clearer corporate and customer communications, greater visibility for leaders, markets and products, and stronger engagement across digital channels, exhibitions and employee communications. Together, this created a strong foundation for future growth and acquisitions.
