The Knightsbridge Estate
Positioning the Estate as a lively destination for shopping, dining and socialising, and bringing people through the door.
- Client
- The Knightsbridge Estate
- What we did
- Photography and video direction, social content, competitions and editorial blog content
Challenge
To position The Knightsbridge Estate as a vibrant destination for shopping, dining and socialising, while building a stronger digital presence that reflects its role as a lively hub within the wider Knightsbridge area and helps to drive footfall to the Estate.
Solution
We directed photography and videography shoots across The Knightsbridge Estate, capturing the energy of the destination through a clean, polished and luxury-focused lens. This visual content was transformed into a consistent stream of social posts designed to resonate with a high-end London audience, while competitions and campaign moments were strategically timed around new openings to increase community engagement and brand awareness.
Results
The activity helped establish a well-curated Instagram profile with a stronger digital identity, capturing the energy and appeal of The Knightsbridge Estate. Editorial blog content on the website supported new openings and activations, encouraging visitors to explore the Estate in person. A competition in partnership with CLAP restaurant delivered 25,365 total views and an increase of more than 8% in followers over three weeks.
- 25,365
- total views for the CLAP competition
- 8%+
- increase in followers over three weeks
