PrivatSea
Raising PrivatSea's profile with ultra-high-net-worth audiences in the world's yachting hubs, through search, social and paid video.
- Client
- PrivatSea
- What we did
- SEO, social and paid video
Challenge
Increase awareness of PrivatSea among ultra-high-net-worth audiences in global yachting hubs and generate new business opportunities through stronger digital visibility on Instagram, LinkedIn and on the website through improved SEO and discoverability.
Solution
We developed and delivered an integrated digital strategy across SEO, editorial website content and social media. This included optimising the website for increased searches, creating targeted editorial content based around trending keywords and search terms for the industry and building a more consistent presence across Instagram and LinkedIn to reach prospective clients. As part of the social media strategy, we launched paid video campaigns using visually engaging content to showcase PrivatSea’s yacht management services to drive more qualified direct traffic to the website and increase growth rates.
Results
A lot can happen in a year:
Engagement consistently above +10%, compared with a 5% industry benchmark
- 135,000
- new website users
- 832,000
- website interactions
- +183%
- growth in Instagram followers
- 250,000
- Instagram post views
- 47,000
- LinkedIn Impressions
