Insights page 4 of 4

Notes from the ILN team on luxury audiences, content, brand storytelling and what 185 years of publishing has taught us.

August 2014 · 2 min read Past and Present: Brands and ArchivesAs a recent history graduate I was thrilled to be employed in a role that could utilise my historical knowledge to exploit the company’s vast archive, which holds the entire… June 2014 · 4 min read When luxury is an experienceExperiential luxury is not a new concept—in fact, we’ve been seeing it gain momentum since before the onset of the recession. However, it is something that is becoming more and… June 2014 · 1 min read The Luxury Experience: what’s the story?Increasingly, we seek the “authentic” as an alternative and this is where a brand can truly excel. If it can offer an experience that is impeccably curated, leaves nothing to… May 2014 · 2 min read The pain of payingHe is one of the “Most Influential New Names” according to Bloomberg, a regular contributor at Wired magazine and the author of such bestsellers as The Honest Truth About… April 2014 · 3 min read The new journalism: robotic or on brand?Our anxieties about technology haven’t waned – just listen to Damon Albarn’s latest album, Everyday Robots, or watch Johnny Depp’s new sci-fi thriller, Transcendence. Perhaps more… April 2014 · 2 min read On the Fast Track with Aston MartinThere was a real sense of expectation as, over a cup of coffee, we listened to an informative talk from John Muirhead, Brand Communications Manager at Aston Martin Lagonda… March 2014 · 3 min read Digital Days and Interactive PrintAt a recent press conference, Boris Johnson declared London to be “the tech capital of the world”. From Silicon Roundabout start-ups to global brands such a Facebook choosing to… March 2014 · 3 min read ILN’s unique World War 1 archive – Advertising on the Home FrontWith the centenary of WW1 in 2014, I’ve spent the past few weeks immersed in the ILN archives. In doing so, I’ve discovered that the Illustrated London News and her sister… May 2013 · 1 min read AM magazine making headlinesThe feature focuses on the high-end advertisers that placed bookings in the magazine, with the likes of Clive Christian and Ulysse Nardin taking the first double-page spreads. It… October 2011 · 2 min read The plane truth about engagementBBC Two’s upcoming drama series Pan Am, which is set to hit our screens in November, promises to transport us back to the glamorous era of luxury air travel before fractious air…

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