Insights page 3 of 4

Notes from the ILN team on luxury audiences, content, brand storytelling and what 185 years of publishing has taught us.

March 2015 · 2 min read Generation Z: what does the future hold?As the first true generation to grow up with the internet, Generation Z is defined as those typically born from early 1995 to 2001. This generation is the first to be completely… February 2015 · 3 min read Digital advertising and the Cookie MonsterThis was the case until the internet boomed. In 1994, HotWired, an online companion to Wired magazine, made online banner ads mainstream by selling en masse to AT&T and other… February 2015 · 3 min read Brand interaction: the challenges of social mediaPeople can end up spending more time online than in real life, which leads to some funny situations. It is the place to be, the place to meet. It’s also how consumers talk to… January 2015 · 3 min read Free thinking: ways to add valueLooking through the paper’s fascinating archives, owned and managed by ILN, you find that then, as now, newspapers and magazines were always on the lookout for ways to attract and… January 2015 · 2 min read Digital Developments: 2014 and the year aheadThe results have led to a shift in the way businesses, particularly in marketing, print and ad agencies, approach their clients with their digital offerings.Here are some of the… December 2014 · 3 min read On the move: digital marketingThe first speaker was Nick Cochrane, Mobile Solutions Specialist at Barclays, whose topic was mobile payments. Despite the proliferation of smart phones and tablets in modern… October 2014 · 3 min read Gone Phishing: online fraudThe market research company Mintel predicts that nearly 13 per cent of all retail sales this Christmas will be online, with a quarter of British consumers admitting they will be… October 2014 · 2 min read “Touching” history with The Illustrated London News’ original artwork collectionOn Tuesday we hosted a viewing of the artworks archive of The Illustrated London News for a handful of auctioneers. The archive is not as complete as it once was, but still… October 2014 · 1 min read Brand BulletinThese balloons are something of a brand in action: they are owned by L’Occitane, the Provençal beauty house founded by Olivier Baussan, who lives close by. We enjoy Champagne… Man pushing bicycle with large basket up hill on a cobble stone road September 2014 · 5 min read The Hovis Problem: New Thinking for Heritage BrandingThe Hovis “Bike Ride” ad of 1973, directed by Ridley Scott, is a classic lesson in how well this works: dripping in nostalgia, it tells a story of Hovis as a wholesome, honest… September 2014 · 2 min read Think Glocal! Digital Media and CommunitiesAccording to a survey conducted last year by Churchill home insurance, a third of us cannot recognise our next-door neighbours with 36 per cent of residents unable to pick their… September 2014 · 3 min read The Informed Shopper: End of the Impulse Buy?With the growth of e-commerce in recent years, impulsive shopping on the high street is slowly becoming a thing of the past; today’s consumer is seen as the “well-informed…

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