Insights page 2 of 4

Notes from the ILN team on luxury audiences, content, brand storytelling and what 185 years of publishing has taught us.

January 2017 · 1 min read Illustrated London News Presents: Godiva’s Chocolate NotesFollowing the success of the beautiful brand book ILN made for luxury chocolatier Godiva, we are excited to introduce the next phrase in our ongoing partnership; Chocolate Notes,… December 2016 · 1 min read Aston Martin’s AM Magazine Goes Digital with ILNHere at Illustrated London News, we are proud to present the brand new digital platform for Aston Martin’s AM Magazine. Created to reflect the same slick, sophisticated feel as… February 2016 · 1 min read When life gives you lemonsSit back, relax and enjoy the exotic lure of Brazil: wind your way through the jungle, along the Iguassa River to see the infamous Iguassa Falls – one of the world’s “Seven… December 2015 · 1 min read Shaken, not stirred: latest AM Magazine landsIn celebration of being James Bond’s sports car of choice for more than half a century, the winter edition of AM Magazine features an exclusive cover image of Daniel Craig and the… November 2015 · 2 min read Making a splash at the 800th Lord Mayor’s ShowThe publication hit the streets during Saturday’s procession, where ILN’s programme sellers lined the parade route and met the crowds. The show itself was accompanied by strong… September 2015 · 2 min read A Record Publication for a Record ReignPerhaps one of the greatest events in British royal history will happen on Wednesday 9 September at exactly 4.18pm, when Queen Elizabeth II will become Great Britain’s longest… June 2015 · 1 min read Selling it softly: editorial commerceA virtual magazine (or blog), carefully curated around points of sale, offers a bridge between commerce and content. It not only allows customers an insightful, unique and… June 2015 · 3 min read True colours: setting the toneAs a designer at ILN, one of the things I love most about my job is the power of colour. It plays a huge part in every aspect of my work. This year, several magazines have devoted… May 2015 · 3 min read Etched in the past: ILN engraver Brian WilliamsBrian, at the age of 15, found his first job at The Illustrated London News through his father, John Lionel Williams, a “jobber” employed to bundle up magazines and do various… April 2015 · 1 min read Sphere in the SpringHot off the press, the spring issue of Sphere has landed in the office, including a bespoke cover shot exclusively for copies distributed at Baselworld, the annual international… March 2015 · 1 min read Floral tributes: Shoreditch shoppingI discovered a lovely shop in Shoreditch, House of Hackney. This luxury interiors store specialises in British-made prints and products steeped in tradition, but with a modern… ILN March 2015 · 2 min read The power of the dotI must have been about nine years old and, as I stood next to a large advertising hording, I could see that the image was made from dots, lots of them arranged in a specific…

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