To completely redesign and redevelop the website, transforming it into a market-leading, luxury e-commerce destination
We proposed a fully-responsive website built on the Magento platform, supported by a uniquely tailored digital marketing campaign
The new website presents the brand in a clean and modern way, and automatically adapts to display optimally on all sizes of device
After evaluating the clients business requirements and products, the decision was made to build the website on the Magento platform
The website was given a complete refresh and all content was restructured. We delivered a modern, easy to use and visually appealing e-commerce website
The digital team were able to offer ongoing services such as maintenance, design and image editing, digital marketing activity and much more
As well as writing, designing, publishing and fulfilling the magazine, the brief also introduced a new digital dimension
We launched a number of key initiatives including refreshed design, digital 360° approach and revamped editorial strategy
The magazine won PPA Membership Magazine of the Year 2014. New and retained membership targets were far exceeded
The new magazine gained massive readership share, with average six-monthly readership increasing from 432,000 to 680,000
A steady 18% increase in advertising page yields, with fierce competition for advertiser inclusion in upcoming issues
We created two new successful stand-alone publications to accompany the magazine; the Events Guide and Just for Kids
In a break with the past, the brief was restructured on a 360° platform, namely, a print magazine, online edition and iPad app
We re-launched the title with a new name, editorial ethos and design across all channels, including a brand new native iPad app
We redefined and significantly enhanced the editorial and creative approach, production values and advertising strategy
“Calleija have had the pleasure of advertising with AM Magazine for over 5 years. During this time we’ve received wonderful feedback from Aston Martin owners who saw our advertisement and subsequently became loyal Calleija clients. The magazine is a beautifully glamorous and polished platform that reflects and complements the rare qualities of the Calleija brand and the unique, bespoke jewels including our beyond rare Australian Argyle Pink Diamonds. It is always a wonderful experience to work with the professional team at ILN and we look forward to our partnership going from strength to strength for many years to come”
Linda Hugo, Boutique Manager, Calleija Jewellers, London
Circulation increased by an average 1,500 copies issue-on-issue. Dealerships recognised AM as an effective sales and retention tool
We have witnessed a fantastic surge of support from advertisers that can be witnessed in the strength of new and repeat bookings
The magazine and app have been well received by the luxury sector as a whole, with AM being heralded in the trade-press
Launched in celebration of Aston Martin’s 100th birthday, with a new look and creative style, the editorial mix includes exclusive interviews, travel, craftsmanship, style, gastronomy, art and design and, of course, the world’s most beautiful sports cars
Aston Martin website