Making a splash at the 800th Lord Mayor’s Show
Illustrated London News made a proud contribution to the 800th anniversary of the Lord Mayor’s Show this year, creating a brand-new look and approach for the official Show Programme.
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INSPIRE CONVERSATIONS
Inspirations, opinions, and sprinklings of thought leadership from the ILN team
24 Nov 2015
by Andrew Hearn
5 Mar 2015
by ILN
Generation Z: what does the future hold?
With technology changing at an ever-increasing rate, life is moving faster than ever – and no-one is better equipped to deal with it than the so-called Generation Z.
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11 Feb 2015
by Andrew Hearn
Brand interaction: the challenges of social media
Over 3 billion people have created a vast social hub by sharing their thoughts, pictures, writing blogs and creating forums and communities online.
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19 Jan 2015
by Samantha Robinson
Free thinking: ways to add value
A pioneering force in publishing, The Illustrated London News launched in 1842 as the world’s first illustrated newspaper. It was an instant hit and by 1848, it was selling 80,000 copies a week. Its success was down to the innovative ideas of its publisher, Herbert Ingram.
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16 Oct 2014
by Vicky Stringer
Brand Bulletin
Early mornings are usually the quietest time of the day here and it’s when I will be outside checking on the tomatoes. This particular morning, I heard heavy breathing above – rather like the dragon Smaug in The Hobbit – and when I looked up, I saw two hot air balloons. Cue lots of waving!
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23 Sep 2014
by Andrew Hearn
The Hovis Problem: New Thinking for Heritage Branding
Brands that have been around for a long time (and many that want us to think they have) have long recognised the value of the heritage story in customer engagement.
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9 Sep 2014
by Andrew Hearn
The Informed Shopper: End of the Impulse Buy?
Impulse shopping on the high street may be becoming a distant memory, as consumers increasingly take to the internet to research their purchases, before buying online.
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26 Aug 2014
by Andrew Hearn
Past and Present: Brands and Archives
A few months ago, I was hired by Illustrated London News Ltd as a Historical Researcher.
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17 Jun 2014
by Andrew Hearn
When luxury is an experience
Luxury brands are increasingly using experiential marketing to promote their brands to their discerning and media savvy target audiences.
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11 Jun 2014
by ILN
The Luxury Experience: what’s the story?
Nowadays, when you can fill a shopping trolley with “luxury” chocolate, fabric softener, dessert and loo-roll, you do get a sense that, in terms of marketing, the l-word has reached its “masstige” limit. Increasingly, we seek the “authentic” as an alternative and this is where a brand can truly excel.
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28 May 2014
by Andrew Hearn
The pain of paying
Recently, Dan Ariely, Professor of Psychology and Behavioural Economics at Duke University in the US, gave a great talk in London.
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28 Apr 2014
by Andrew Hearn
The new journalism: robotic or on brand?
Woody Allen recalled the day his father came home from work to say he had been replaced by a tiny device that could do everything he did. Next morning, his mother went out and bought one.
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24 Mar 2014
by Andrew Hearn
Digital Days and Interactive Print
Print products are converging with cutting-edge digital technologies in a holistic approach that harnesses the benefits of both screen-based and print technologies.
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20 Oct 2011
by ILN
The plane truth about engagement
Where better to revive the glamour of air travel than in Cannes?
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