Inspirations, opinions, and sprinklings of thought leadership from the ILN team
Once upon a time, advertising promotions could only be seen in the likes of newspapers or magazines, on leaflets, posters, on the good old TV, on billboards, by word of mouth, heard on the radio or pasted on to a sandwich board and attached to an odd-looking person walking down the street.
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A pioneering force in publishing, The Illustrated London News launched in 1842 as the world’s first illustrated newspaper. It was an instant hit and by 1848, it was selling 80,000 copies a week. Its success was down to the innovative ideas of its publisher, Herbert Ingram.
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In 2014, we saw the fast-paced digital industry gather even more momentum with record levels of venture-capitalist funding in London and further consolidation, making the city the epicentre of European tech start-ups and innovation.
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Brands that have been around for a long time (and many that want us to think they have) have long recognised the value of the heritage story in customer engagement.
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In recent years, we’ve seen the rise of the “digital nomad”, leading an independent lifestyle that combines a career with the freedom to travel and work anywhere in the world. Yet in opening up the world to us, the internet has also been seen as fostering a lack of social cohesion with us interacting remotely in our own digital bubbles.
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Impulse shopping on the high street may be becoming a distant memory, as consumers increasingly take to the internet to research their purchases, before buying online.
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A few months ago, I was hired by Illustrated London News Ltd as a Historical Researcher.
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Luxury brands are increasingly using experiential marketing to promote their brands to their discerning and media savvy target audiences.
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Recently, Dan Ariely, Professor of Psychology and Behavioural Economics at Duke University in the US, gave a great talk in London.
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Woody Allen recalled the day his father came home from work to say he had been replaced by a tiny device that could do everything he did. Next morning, his mother went out and bought one.
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The Illustrated London News archives are a treasure trove of journalistic, photographic and illustrative material covering World War 1.
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ILN’s work was recently showcased by influential New York-based website Luxury Daily (www.luxurydaily.com), with a detailed and complimentary profile of the new-look Aston Martin magazine.
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Where better to revive the glamour of air travel than in Cannes?
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