Inspirations, opinions, and sprinklings of thought leadership from the ILN team
Once upon a time, advertising promotions could only be seen in the likes of newspapers or magazines, on leaflets, posters, on the good old TV, on billboards, by word of mouth, heard on the radio or pasted on to a sandwich board and attached to an odd-looking person walking down the street.
read more
In 2014, we saw the fast-paced digital industry gather even more momentum with record levels of venture-capitalist funding in London and further consolidation, making the city the epicentre of European tech start-ups and innovation.
read more
During this particularly busy time for online retail, brands are also striving to maintain their reputations, revenue and customers by safeguarding against counterfeit goods and fake websites. Consumers need to be wary, too.
read more
Early mornings are usually the quietest time of the day here and it’s when I will be outside checking on the tomatoes. This particular morning, I heard heavy breathing above – rather like the dragon Smaug in The Hobbit – and when I looked up, I saw two hot air balloons. Cue lots of waving!
read more
Brands that have been around for a long time (and many that want us to think they have) have long recognised the value of the heritage story in customer engagement.
read more
In recent years, we’ve seen the rise of the “digital nomad”, leading an independent lifestyle that combines a career with the freedom to travel and work anywhere in the world. Yet in opening up the world to us, the internet has also been seen as fostering a lack of social cohesion with us interacting remotely in our own digital bubbles.
read more
Impulse shopping on the high street may be becoming a distant memory, as consumers increasingly take to the internet to research their purchases, before buying online.
read more
Woody Allen recalled the day his father came home from work to say he had been replaced by a tiny device that could do everything he did. Next morning, his mother went out and bought one.
read more
Print products are converging with cutting-edge digital technologies in a holistic approach that harnesses the benefits of both screen-based and print technologies.
read more© 2024 Illustrated London News Limited, Soho Works, The Tea Building 4th Floor, 56 Shoreditch High St, London E1 6JJ
